How to Get the Most Out of Event Marketing Products

Bringing giveaways to events isn’t just about dishing out random prizes to every person who passes your booth. These giveaways may seem insignificant, but the right products, presented strategically, can drive the right patients to your practice. Tooth and pill holders, popsockets flashing your logo, and branded pens are tools you can use to gain recognition in your community and make potential patients take notice. Here are a few ways to incorporate SmileMakers Promotional Products into your next event for maximum exposure:

Exchange Giveaways for Emails
Rather than handing out customized water bottles or lip balm to every person who stops by your booth, encourage people to sign up for a mailing list and give the prizes away as a thank you. An email address is a powerful thing. If a potential patient leaves their contact information with you and walks away with a useful, branded product, they will be leaving with two potential reminders of the services you offer. Be sure to send an email out to thank visitors for stopping by your booth, and start engaging with potential patients!

Create a Contest
Are you giving away drinkware? Pill or tooth holders? Place a raffle ticket inside each one and offer a special prize to the winning ticket!Offering services or products as prizes will help start a conversation at your booth and potential patients will see this as an indicator that you enjoy community involvement. Giveaways that add an element of surprise and fun are also more memorable, so people are more likely to recall your brand and your practice in the future, even if they aren’t the lucky winner!

Hosting an Event at Your Practice?
Whether you’re inviting your community to your office for an educational event, a grand opening (or re-opening), or a volunteer outreach, offer a special prize for anyone who takes a tour. Showing people the layout and feel of your office will help them envision what it’s like to be one of your patients, and you’ll get to know the people you serve on a personal level throughout the tour. Sending people home with a promotional product will remind them of your care and the time you spent welcoming them into your office.

Stand Out from the Crowd with SmileMakers
At SmileMakers, we’re here to offer the support and products you need to help your practice gain traction in your community. With our customizable event marketing products and these tips to ensure that every event is a success, we can’t wait to help you grow your practice!