How to Plan a Successful Community Event

arketing your practice and getting your name out in the community is a great way to attract new patients. Exhibiting at events in your neighborhood helps establish trust and gives people a chance to meet you face-to-face. It’s important, though, to have a plan for these events and ensure that you’re prepared. Here are a few tips to optimize every community event and make sure that each one is as successful as possible:

Bring Branded Giveaways:
Why are branded giveaways so important? First, they get your name into the hands of those who visit your booth. Secondly, when used wisely, fun giveaways can help you capture quality leads. Rather than handing out prizes to each person who passes by your booth, generate a lead list by asking for a prospective patient’s email before giving them a water bottle or lip balm. After the event, send out a quick, genuine “Thank You” to every email address, and include information about special offers or differentiators at your office, along with contact information. They’ll appreciate the gift and the follow-up, and they’ll have your practice information on hand for easy reference.

Prepare a Quick Tutorial:
Whether you plan on visiting a school assembly or setting up a tent at a local farmer’s market, giving a presentation is a great way to let potential patients know what they can expect at your office. Bring props and show parents what sets your practice apart. Bring a visual aid along, like Sparkles the Dental Puppet, and highlight how you use kid-friendly methods to teach positive hygiene habits. You can also showcase the toys and prizes you send home with little patients. SmileMakers 20” Compact Vending Machine is the perfect size for taking to events, and by giving one token to each child, you control the number of toys you give out, making it budget-friendly and eye-catching!

Stand Out from the Crowd:
Your setup at community events should be eye-catching. Don’t make people guess who you are or what your business might be. With our customizable table runners, flag kits, and square tents, people will definitely take notice of your space. These elements will help you present your practice in an inviting, welcoming way, and prospective patients will be drawn toward your booth display.

Prepare for Your Next Event with SmileMakers
At SmileMakers, we want to help you showcase your practice and give your community a taste of what they can expect at your office. Once you have your events lined up, check out all of our event marketing resources that will help you steal the show and get new patients in your door! And with everything from Custom Brushing Timers to Lip Balm and Drinkware, you’re sure to find the perfect giveaway for every event too!